As 09 days ahead of
the Opening Game of the 2014 FIFA World Cup™, FIFA and its Partner Hyundai/Kia
staged a ceremony at the Arena de Sao Paulo where a dedicated and great
transportation fleet of over one thousand vehicles was ceremonially handed over
for usage during the event to facilitate the people.
The event was attended by Jérôme Valcke, FIFA Secretary
General , Brasil William Lee President of Hyundai Motor, Jose Luiz Gandini President
of Kia Motors Brazil and a number of other high-ranking officials.
In total, 1,450 vehicles have been provided by Hyundai/Kia
to the tournament organizers to make sure that various event stakeholders have
first class transport options during this great event.
“A flawless transport operation is critical to the success
of the FIFA World Cup”, said FIFA’s Secretary General, Jérôme Valcke. “We are happy to have the support of our Partner Hyundai/Kia, who’s provision of
the fleet of vehicles ensures that all event participants and crucially the
teams travel in style and comfort”.
In addition to this, the Hyundai Motor Company will also be
adding some distinctive colour to the team buses at the 2014 FIFA World Cup
through the Be There With Hyundai campaign which gave football fans all over
the world the opportunity to submit slogans which will appear on the team buses
along with the national team colours and flags.
“We are proud to partner with FIFA during this historic
football event, while we believe that our football engagement has been playing
a vital role in connecting global customers to our brand,” said William Lee,
President of Hyundai Motor Brasil, during the event. “In particular, we will do
our utmost efforts to make the 2014 FIFA World Cup Brazil one of the most
spectacular FIFA World Cup editions in history. We are deeply committed to
Brazil, home to our most modern manufacturing plant that produces our
Brazil-exclusive HB20.”
These words were supported by Soon-Nam Lee, Vice President
of the Overseas Marketing Group, Kia Motors Corporation. “This year’s World Cup
marks Kia’s consecutive participation as a sponsor of the world’s most popular
global football competition. We are truly delighted to continue our active
involvement in the tournament, as we believe football marketing is an integral
part of our vision to elevate Kia’s global brand awareness to the next level
and to ultimately become a formidable player on the global automotive stage.”
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