Sports Updates

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<span style="color: #2e2e2e; font-family: "Arial","sans-serif"; font-size: 27.0pt; mso-fareast-font-family: "Times New Roman"; mso-font-kerning: 18.0pt;">FIFA
launches TV campaign for World Cup:<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">FIFA has launched a global TV
advertising campaign for the 2014 FIFA World Cup Brazil™ to highlight our
commitment to global football development and to raise awareness in the fight
against discrimination and match manipulation. The animated TV campaign, called
Elements, features 30-second and 15-second spots and will be beamed to
audiences across the world by FIFA’s Media Rights Licensees during the FIFA
World Cup in Brazil.<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">FIFA’s
Media Rights Licensees allow FIFA to show institutional and social campaign
spots as part of their agreements to broadcast matches from the FIFA World Cup,
and to support FIFA’s development work and football across the globe. This
gives FIFA access to a potential viewing audience of billions of football fans
during our flagship competition.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCLF_5PmSTzO15t7vEK7wEebLGyQazWaqD55A9gEUVoksMQ1klcyfVJ_MKVU96PgHhDZM3tnCk4bk-5vZa8jDFF4aXNj0GNwyD2f8X57Z-VlCdyon8gjAd1eMGNM1aL-FIz9eitkufNuY/s1600/fifa3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="420" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCLF_5PmSTzO15t7vEK7wEebLGyQazWaqD55A9gEUVoksMQ1klcyfVJ_MKVU96PgHhDZM3tnCk4bk-5vZa8jDFF4aXNj0GNwyD2f8X57Z-VlCdyon8gjAd1eMGNM1aL-FIz9eitkufNuY/s1600/fifa3.jpg" width="640" /></a></div>
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<span style="color: #666666; font-family: Arial, sans-serif; font-size: 10pt; line-height: 15pt;">“This
huge platform gives FIFA an amazing opportunity to speak to a global audience,”
said FIFA Director of Communications & Public Affairs Walter De Gregorio.
“And we wanted to use this platform in the right way – to tell the world there
can be no place for discrimination of any kind in football, or in society, and
to raise awareness around the threat of match manipulation.”</span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">“We
also felt it was crucial to let more people know about our work in football
development, which is where so much of the proceeds from the FIFA World Cup go
to. Few people know that FIFA invests more than half a million dollars every
day in developing football everywhere, from the grassroots up.”<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Combined
with a simple, direct message, the Elements campaign uses an intricate
animation technique known as “stop motion” to create a truly distinctive feel
designed to stand out in one of the most competitive advertising environments
of the broadcast calendar.<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">With “stop-motion” animation, individual frames are set up and
shot one at a time to create a highly distinctive visual feel that has been
used to memorable effect in TV shows such as<span class="apple-converted-space"> </span><i style="box-sizing: border-box;"><span style="border: 1pt none windowtext; padding: 0in;">Pingu</span></i><span class="apple-converted-space"> </span>and<span class="apple-converted-space"> </span><i style="box-sizing: border-box;"><span style="border: 1pt none windowtext; padding: 0in;">The
Magic Roundabout</span></i>, and in blockbuster films such as Tim Burton’s<span class="apple-converted-space"> </span><i style="box-sizing: border-box;"><span style="border: 1pt none windowtext; padding: 0in;">The Nightmare Before Christmas</span></i><span class="apple-converted-space"> </span>and the<span class="apple-converted-space"> </span><i style="box-sizing: border-box;"><span style="border: 1pt none windowtext; padding: 0in;">Wallace & Gromit</span></i><span class="apple-converted-space"> </span>comedy series. The technique was one
of the first forms of animation used in moving images, dating back to the 19</span><sup style="box-sizing: border-box;"><span style="border: none windowtext 1.0pt; color: #666666; font-family: "Arial","sans-serif"; font-size: 7.0pt; mso-border-alt: none windowtext 0in; padding: 0in;">th</span></sup><span class="apple-converted-space"><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;"> </span></span><span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">century. <o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">London-based
agency Klein & Sons produced the Elements campaign, working with specialist
Dutch animator Rogier Wieland.<o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">FIFA
and the production team chose this approach as the ideal vehicle to deliver
FIFA’s messages to a global audience in an original way. <o:p></o:p></span></div>
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<span style="color: #666666; font-family: "Arial","sans-serif"; font-size: 10.0pt;">Each
Elements spot features objects from the world of football such as boots,
footballs, goal nets, goalkeeper gloves, corner flags and referee whistles to
tell a compelling and highly accessible story.<o:p></o:p></span></div>
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101 sports updates: FIFA launches TV campaign for World Cup 2014

FIFA launches TV campaign for World Cup: FIFA has launched a global TV advertising campaign for the 2014 FIFA World Cup Brazil™ to highl...